Summit Lab

Plan and Host a Profitable Virtual Summit.

A Summit is one of the best ways to build partnerships, increase your email list, launch your core offer and make money in the process (via premium pass sales).

Build your profitable summit through our premiere Virtual Summit Masterclass, Summit Lab!

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Plan Your Summit

Build Your List

Connect To Influencers

Launch Products

Build an Audience, Connect with Influencers and Launch Your Next Thing

The best way to do all those things is via a virtual summit.

Build your Audience

The real secret to being an author or entrepreneur is taking control of building your audience.

Scrap cold leads via ads, and add warm leads that come during your summit.
Your list swells with the implied endorsement of the other speakers.
These new leads are highly qualified and peaking with engagement.

Connect with Influencers

Connecting with influencers is tough when you are starting out. With summits, you are offering something valuable.

Most influencers recognize the ROI on the time of a 20 minute interview.
You have a golden opportunity to build a rapport with your invitation.
The post-summit partnerships you can create are a secret gold mine.

Launch Your Product

The mistake most people make is trying to create something first. When you host a summit, you have just created a product.

Your summit becomes your first digital product.
Right after your summit is prime time to make your next offer.
You can create that next offer live after your summit, based on feedback.

As Seen On

Watch The Profitable Summit Formula Workshop

Here Is Some Of What You Will Experience

Complete lifetime access to the live recordings
Supplemental Training Videos including how to conduct interviews, and the tech to use for recordings
Mobile App Access to all modules for easy consumption and/or quick reference
A complete email template system for all your summit emails, and how to use them
A complete summit structure walkthrough
Our Proprietary Kartra Summit Funnel Template with video tutorials on how to install and customize.
Special Speaker Outreach Made Easy Video Training (including a very important speaker etiquette section)
Live training and feedback on your summit using The Counterintuitive Summit Building Formula, that ensures you are running the right summit, with the right speakers for the right audience (hint: this is the most important part of your entire summit, and most people miss it).
The one simple question you can ask your speakers that nearly guarantees you long-term success.
The one email that will immediately create rapport with your attendees and also help your deliverability
Complete your custom Profitable Summit Plan
Special Bonus: Turn your Summit into a Book Masterclass
Launching a business on the back end of your summit
The Good, Better and Best approaches to your summit tech (your budget plus where you are in your business will determine what you use). There is a solution for every budget.

I work with authors and entrepreneurs who are frustrated with the speed at which they are building an audience, connecting with influencers, and earning income.

Instead of spending 15k with me to do your summit for you, you can invest a fraction of that in yourself, and get it done.

The Training Curriculum

Our Six Key Modules.

Design Your Profitable Summit

In this module we will show you how to reverse engineer your Profitable Summit Plan and get going.

Plan and Recruit Your Speakers

In this module we will address most people's biggest fears, reaching out to influencers and getting them on your summit ticket.

Conducting Summit Interviews

How to plan your summit interview, including the chit chat before and after your interview, and how to record and edit.

Creating Your Summit Offer

The offer is one of the most important parts of your summit, and the one that gets skimped on the most. Yours will be gold.

Summit Structure and Build

There is a structure to a successful summit, and it all starts with understanding the flow. It is not hard, just easier to learn it upfront.

Launching Your Summit

The way our system works is that all of the hard work and manual switch flipping occurs long before the summit. So you can enjoy it.

What You Are Going To Get

Compare this to trying figure this all out by yourself, wasting time and money.

Exclusive Training on my latest Virtual Summit System

This is the system we use for our 15k Done-For-You Clients. Instead of trying to learn all of this yourself, or going all the way the DFY route, learn how to create your summit the right way.

The counterintuitive approach to coming up with your summit theme, which we reverse engineer based on the desired outcome.
A simple mindset shift that will make you fearless about approaching speakers.
How to effortlessly engage with the attendees to build incredible authority during and after your summit.

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Supplemental Training

Ironically, the benefits of your summit go well beyond the summit itself. In these bonus trainings you will:

Learn how to launch your next thing, or a new business on the backend of your summit.
Create a product from scratch (if necessary) that will be an exact fit for your new audience.
Re-use the content from your summit for things like blogs, podcasts and even turn your entire summit into a book (it is practically already written).

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Mobile Access to the live training and bonus courses

The biggest issue with course, workshops and the like is budgeting the time to go through them, especially if you missed a session or want to review it. With my app:

You can access all the sessions via your phone , in an app, which allows you to keep the screen off and just listen or watch the videos.
Track your progress and review important material while you do the dishes or commute in your car.
Full Lifetime Access to the recordings, as well as supplemental training videos, in your own personal portal.

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My Complete Summit Tech System Setup

This by itself is worth the price of admission. Learning how your summit should flow is one thing (and not an easy one at that if you are doing it on your own). With my system:

You get the exact technical layout of how a good summit is structured.
Learn where to add timers, scarcity and copy for your offer.
If you choose to use Kartra, you will get access to my pre-built template which can save you 10-20 hours of work (or frustration).

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The Copy for my Email System

Copywriting is arguably the hardest part of any online business endeavour. This alone could take you 20 hours of work. Our system is designed to:

Do the heavy lifting for you. No nagging attendees, the copy we use takes the ickyness out of selling your premium pass or your next thing.
Some of the email copy we use is so simple and powerful, that you will be amazed at how it creates engagement, whitelists your emails, and will make sales for you 24/7 during your summit.
We will even create your first draft of your emails for you, which you can then tweak to match your authentic voice for your list and niche.

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Private Social Group

A private "Summit Lab Only" group to share ideas, content and ask questions. This is NOT in a noisy Facebook group, but in a business-only environment.

You will be in a community with the other pilot summiteers.
This is a safe space to share ideas, and support each other, away from the hustle and bustle of other social media
It is about the only other place I frequent aside from email.

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Feedback on my System

From Self-Publishing Experts to clients of my Done-For-You Summit Service.

You will not only be getting my system and template, but you will be learning how to do this on your own.

Allysha Lavino

The Real Life Magic Virtual Summit

"Not only did I more than quadruple my list, but I had experts thanking me for helping them make money."

Shawn Johal

The Happy Leader Summit

"I was very skeptical about the process at first, but by the end, I had 29 world-class speakers for my event. "

Derek Doepker

Founder of Bestseller Secrets

"Ray has been a wealth of knowledge for my audience...I consider him not only a peer but a mentor for virtual summits."

Brian Berni

Multiple Self-Publishing Summits

"Summits have completely changed my life. Nothing has moved my business forward more than summits."

Ted Demopoulos

The #InfosecConsultCon Summit

"My conversion rate from free to paid attendees more than tripled using Ray. I had so many happy attendees."

Christopher di Armani

The Christian Author Success Summit

"The beauty of Ray's course is that he covers virtually everything. From how to design your offer, reach out to prospective participants and the tech side."

Frequently Asked Questions

We are here to answer

Do I have to use Kartra for my summit?

Not at all. We will teach you the exact structure of the summit we use, and you can apply that using any technology you want (including simple email CRM and vimeo). However, if you really want to make it easy on yourself, you will consider using Kartra. If you do, you will have access to my proprietary template that allows Kartra to handle everything for you.

When can I host my summit?

Summits are very effective Jan through May, and August through October. We generally recommend you plan on starting Summit Lab 90-120 days before you plan to launch your summit.

Is there a money back guarantee?

This package contains immediate access to our proprietary template and email copy, so there is no money back guarantee. However, if you do not make your money back on your first summit hosted within 6 months (after a valid effort), we will give you 3X your investment towards our done-for-you services to help you get it done.

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